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Instagram announces new tools to monetize (more) the content of influencers and creators

Mark Zuckerberg, CEO of Facebook, reported that new Instagram features include linking brands with influencers and creators who are aligned with their target audience.

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3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


If you want to make money on Instagram , this interests you. On Tuesday, Mark Zuckerberg announced that they are working on creating new tools to help creators and influencers monetize content . These include a marketplace that will link brands with instagramers whose material fits the audiences they want to reach.

Currently, Instagram has several schemes to pay creators to publish sponsored content . What’s new is that the platform will play a more active role as a link between advertisers and influencers , both emerging and established.

We should be able to help brands find creators who are uniquely aligned with the work we are trying to do and vice versa , said Adam Mosseri, director of image and video of Facebook in a live broadcast of Instagram.

During the same broadcast, Mark Zuckerberg announced that Instagram will also implement ‘creator shops’ . These are virtual stores where creators can sell their products to users directly from the social network.

In addition, the mogul announced an affiliate marketplace that would allow creators to get a share of the sales of the products they recommend in their content.

“People look to creators for recommendations on what is good, especially what they are experts in,” said the Facebook CEO , without specifying when these features will be implemented.

Last year, the company introduced Facebook Shops and Instagram Shops , which allow businesses to sell directly to users. For example, top creators like Kim Kardashian already have stores on their Instagram profiles.

However, ‘creator stores’ would allow more influencers and users to sell through Instagram.

“This has been especially important in the last year. Many physical stores have had to close during lockdowns, but the internet remains open, “ said Zuckerberg. “It can be a more personalized and convenient experience,” he added.

Are the new Instagram features a response to Apple?

The announcement follows news that the next version of Apple’s iOS system for iPhone and iPad will include some controversial privacy features .

A system update will prevent platforms such as Facebook or Google from collecting activity data for commercial purposes , unless the user explicitly allows it. As a result, it will be more difficult for the platform to target ads to users.

By maintaining business activity directly in their applications, Facebook and Instagram can launch more personalized ads, as well as track their effectiveness to report it to advertisers.




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